Tuesday, 30 March 2010
RIPPLE EFFECT
Throw a stone into a pond and watch the ripple move outwards. The effect of the stone hitting the water causes a wider ripple. This is the approach that any business should take to medium and long term planning.
The actions that other individuals and orgainisations take within our market place, whether that be local or global, WILL have an effect on our business. For example; what will be the effect if a major employer moves their operation to where our custmers are? Alternatively, how will our customers be effected if a major employer closes their operation? Will our business be affected by a change in Government? If there is an increase in the rate of VAT and our customers are private individuals rather than other businesses then this will effect the selling price of our products or services.
Be in control - take a wide view of not just your business but of the environment around it and its stakeholders. For guidance and support with your business planning contact Tony, or a member of his team, at tony@gordon-down.co.uk or telephone +44 (0) 08450 347343
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